Accion Microfinance Bank

Job Details
Job Responsibilities
  • Building and executing social media strategy through competitive and audience research
  • Setting up and optimizing company pages within each social media platform
  • Effectively manage internal and external stakeholders and build strong advocacy within the ecosystem
  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
  • Set up and optimize company pages within each platform to increase the visibility of company?s social content
  • Formulates and implements public relations strategies
  • Selects and manages communications with external agencies, as well as develops media marketing strategies and other non-campaign activities
  • Developing and reviewing content (press releases, articles, etc.) on all channels on behalf of the Bank
  • Lead survey initiatives and analyze public opinion and all other duties as assigned.
  • Enhance the company?s voice and presence through online and offline channels
Qualification & Experiences
  • A bachelor?s degree in Public Relations, Marketing, Advertising, Communication or any related field.
  • A minimum of four (4) years of experience in social media, corporate advertising, marketing, and relevant work experience in a complex work environment (preferably marketing/communications/e-commerce).
Key Performance
  • Strategic and creative thinker
  • Ability to conduct robust research
  • Excellent multitasking skills.
Required Knowledge
  • Strong creativity & innovation with good business acumen
  • Membership of relevant professional body is desirable
  • Excellent communication and interpersonal skills
  • Excellent understanding in how to use marketing tools and techniques to increase visibility, profile and reputation of an organization
  • Excellent understanding of the use of social media
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
  • Understanding of SEO and web traffic metrics
  • Experience with doing audience and buyer persona research

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Elizade Plaza, 322A Ikorodu Road, Lagos, Nigeria
(234) 1 271-9326
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