Accion Microfinance Bank

Job Details
Job Responsibilities
  • Assess the market size and do market segmentation in order to identify and project sizable market opportunities for the business.
  • Propose marketing strategies for growing the business by means of optimizing and strengthening the existing commercial and distribution models.
  • Develop the overall marketing strategies & tactics in order to meet business annual objectives in number of customers and sales by product and by channel.
  • Develop customer Acquisition strategies to either create primary markets or gain market share of the Microfinance industry.
  • Develop strategies to promote greater retention of Accion MfB?s customer base.
  • Propose business objectives and develop the corresponding marketing strategies to increase customers share of pocket.
  • Develop and implement all tactical marketing initiatives campaigns or social site presence that support as building blocks to boost sales.
  • Supervise the external Communications Officer and Internal Communications Officer in activities pertaining to Accion MfB?s brand and product advertising and other communications
  • Develop all communication/advertising strategies to accompany the brand building program and all tactical marketing initiatives to support sales.
  • Propose and develop other emotional benefits to target customers such as the Customer Care philosophy and standards
  • ork in team with all other functional areas (particularly Operations, MIS and Finance) in order to establish the customer service standards.
  • Supervise the External Communications Officer and Internal Communications Officer in their respective roles of implementing all activities of marketing strategies.
  • Ensure efficiency and high quality work of the department.
  • Ensure that the department maintains up-to-date and accurate records of business performance related to products and marketing projects.
  • Prepare and deliver timely reports and updates to the MD/CEO on the progress of the department.
  • Set annual performance goals of staff under supervision, guide coach and monitor performance of same, and execute annual performance evaluations and reviews of the department?s staff.
Qualification & Experiences
  • Minimum of 8 years of work experience, preferably in brand management.
  • Direct experience in Brand development and marketing of products.
  • Preferably, experience in marketing for Telecoms, FMCGs, Banking or in financial services sector
  • At least 4 years in management positions
  • Bachelor?s degree in business, accounting, finance, economics or related area of study.
  • Experience in commercial strategic planning and budgeting.
  • Master concepts, processes and tools of marketing planning and Marketing implementation.
  • Experience in communications, advertising and if possible PR.
Key Performance
  • Deadline oriented. Dependability, requiring minimum supervision.
  • Strong leadership and people management skills.
  • Professionalism and integrity.
  • Sound strategic thinking, business sense and market sense .
  • Commitment to the social mission of microfinance.
Required Knowledge
  • Knowledge of low income market
  • Knowledge of micro, small and medium enterprise market
  • Languages: English required.
  • Excellent communication skills.

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Elizade Plaza, 322A Ikorodu Road, Lagos, Nigeria
(234) 1 271-9326
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