Mission. Vision. Values.

Mission

To economically empower micro-entrepreneurs and low income earners by providing financial services in a sustainable, ethical and profitable manner.

Vision

To be the market leader in the provision of microfinance and related financial services at world class standards.

AMfB Values (I C LIT)

The AMfB family fosters values which are guiding lights for all our activities as well as reflect on the relationships we maintain with our clients and our colleagues. They further enable us deliver on two fronts: I C LIT (I see light) facilitates a positive attitude and outlook amongst the staff while also giving hope to the clients through the bank’s tagline: ‘My future is Bright’.

• Integrity
  ‘A pure hand needs no glove to cover it.’ - Nathaniel Hawthorne
  We adhere to the highest ethical standards, employing fairness, probity and mutual respect in all we do.

• Customer service
  ‘If we don’t take care of our customers, someone else will.’ - Unknown
  We actively seek to understand our customers’ circumstances, problems, expectations and needs with the aim of delighting and surpassing their expectations in our service delivery.

• Leadership
  ‘All Leadership is influence.’ - John C. Maxwell
  We are committed to an attitude and culture of positively influencing the environment around us both as an organization and individually through our people.

• Innovation
  ‘Innovation distinguishes between a leader and a follower.’ - Steve Jobs
  Ours is a creative team determined to generate new products, services and processes that lead to new dimensions of performance and value creation for all our stakeholders

• Teamwork
  ‘None of us is as smart as all of us.’ - Ken Blanchard
  We collaborate with all our stakeholders by effectively interacting and proactively building value - adding relationships to achieve our shared goals.